FOOH Activation

Vapiano

Hospitality, Germany

CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
CGI
PRODUCT LAUNCH
FOOH
PRODUCT LAUNCH
THE CONCEPT
We created a CGI video to celebrate World Pasta Day, highlighting our star pastas: spaghetti, fusilli, and penne. The concept features the Burj Khalifa adorned with colorful balloons to emphasize the festive atmosphere. Inside the restaurant, we showcase giant pasta pieces cascading from the ceiling like they’re pouring down from a factory above, celebrating the abundance of pasta on this special day!

ABOUT US

HAUT CGI is a global CGI studio. We produce CGI and FOOH content for product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.