Almatar Travel App CGI Campaign — Mixed Reality FOOH UAE

For Almatar, the leading travel booking app in Saudi Arabia, we produced a CGI mixed reality video that translates the excitement of travel rewards into a cinematic, shareable moment — set inside an airplane cabin, mid-flight.

CGI & FOOH Video for Travel App Launch in Saudi Arabia

THE CONCEPT

Since Almatar is a leading travel booking app in Saudi Arabia, the scene needed to feel immediately familiar to anyone who books trips and anticipates what comes with them. We built the concept around a real airplane cabin environment, with a window view hinting at adventures already in progress. At the heart of the CGI advertising activation, a wooden-style spinning wheel appears mid-flight — spinning with the energy of anticipation. As it turns, vibrant prize-themed boxes fall around it, turning the app's reward mechanic into a physical, visual event. The CGI elements are integrated seamlessly into the real footage using mixed reality production techniques, making the moment feel both grounded and spectacular. Rather than demonstrating the app interface, the concept communicates the emotional payoff — the joy of winning, the thrill of travel — through a single continuous FOOH-inspired visual metaphor.

Link to Video

Why it worked

Placing the CGI activation inside a real airplane environment gave the concept instant emotional resonance. The spinning wheel and falling prize boxes translated a digital product feature into something tangible and cinematic, making the campaign as effective for social media CGI sharing as for broader app awareness in the Saudi and UAE markets.

When to use CGI like this

CGI mixed reality and FOOH campaigns are highly effective for app launches and digital product promotions where the product itself is an interface rather than a physical object. By building a visual world around the emotional benefit — reward, excitement, adventure — rather than the screen, this format creates viral CGI content that communicates product value immediately and performs strongly on social media.

ABOUT US

HAUT CGI is a global CGI studio and winner of the Gold Award 2026 at the FOOH Awards for excellence in СGI and FOOH advertising in automotive industry. We produce CGI, FOOH and AI-enhanced content for high-impact product launches and marketing campaigns worldwide. We believe video with a story behind performs differently.
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Our A-R-P framework — Attention → Retention → Performance — means every asset is built to do three things: stop the scroll, hold the viewer, and land the brand message. Beautiful is the baseline. Story and performance are the goal.
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‍When brands use our CGI & FOOH Production:
- Product Launch Campaigns: Creating viral 3D/CGI reveals for new product debuts across digital and social channels.
- Pre-Event Activations: Building buzz, teasers, and anticipation ahead of major brand, sports, or retail events.
- Event Announcements: Transforming real-world architecture and landmarks for high-impact campaign announcements.
- Retail & Brand Awareness: Elevating storefronts, out-of-home media, and digital channels with CGI Mixed Reality (MR) experiences.

Discover more of our award-winning work in our CGI & FOOH Case Studies to see how we help global brands launch products through high-impact visual campaigns.

CGI Mixed Reality Campaign

Almatar

Application, KSA

CGI & FOOH Video for Travel App Launch in Saudi Arabia

THE CONCEPT

Why it worked

When to use CGI like this