CREATIVE IDEA
Inspired by Formula 1, this CGI campaign reimagines the X11 as a high-performance machine. As the robot starts cleaning, the room transforms into a futuristic pit lane — lights flare, reflections sharpen, and motion builds. The Plank X1 races through its environment with precision and power, turning cleaning into a high-speed experience. The visuals merge premium design and motorsport aestheticsshowcasing Ecovacs’ innovation and performance-driven spirit.
